Konosuke Matsushita (1894-1989). Not how famous like Sam Walton or Henry Ford or Honda or any other business giants who use their names on their products. But his company, Matsushita Electric Industrial Co. Ltd., has produced tremendous revenue for life than others. Although better known outside his native land, Japan, the company's sales eventually exceeded sixty-three billion dollars annually. Here is a brief biography of company founder Konosuke Matsushita Panasonic
Matsushita was born in a humble family in the village of Wasa, Japan, on November 27, 1894. When he grew into adulthood, he is a man who tends to cover and a little sickly, so menjadikkanya have a future that is not clear. He seemed destined to live with full of struggle. The youngest of eight children, Matsushita had a father who likes to go gamble and spend a lot of money. At the age of nine years, he worked at a bike shop to help the family survive.
One of the principles held by Matsushita during his career is the willingness to take risks. He did that, when she quit her job at a bike shop to take a job in Osaka Light, an electric utility company. Matsushita was quickly promoted and eventually became an inspector, respectable job in which many employees who work with these positions until his retirement. Matsushita might even do that well. However, while working at Osaka Light, he managed to create a new type of lamp socket, which is better than existing at that time. Matsushita showed the discovery to his boss, which makes his boss was impressed.
Matsushita had no money and no real business experience, but he has the creativity and passion. So, in 1917, he decided to produce the device itself. With the help of his wife and three assistants, with passion Matsushita started his business. With five levels of education provision which was still below the high school education, and has no experience in the manufacture of an electrical plug. But they have a great willingness. In a cramped tenement houses of two rooms, they work long hours, seven days a week. After several months they became very skinny karenya worked tirelessly, with great effort they finally managed to finish some examples of new products. That's when the company named Panasonik standing.
Traders generally reject the new products such mains. They tried to say that it is an innovative product. He still did not give up, and gradually people began to buy the plug, when they saw that it was better in quality and almost 50% lower in price. Matsushita continues to expand its business by taking contracts for other products, such as insulating plates. In 1922, the company introduces new products every month. He also developed a business strategy that makes it stand out from competitors. He learned that the new product should be better 30% and 30% cheaper than other products of the same type.
bike lights, a very necessary item in Japan. Matsushita realizes that by making efficient lighting products to millions of bicycles in the country, will be able to become a popular product. So, he designed one. While not an immediate success, the product called "bullet-lamp" eventually became the standard for the entire industry. Matsushita's battery powered lights have become so successful that many people who bought it for use in their homes, to replace the traditional kerosene lamps. Matsushita Electric was on his way to become a giant industry.
Year 1923 bullet-lamp followed by other innovative products that electric room heaters, electric heating table, and a new type of thermostat. Matsushita radio's first product, three models of vacuum tubes, was introduced in 1931. It won first prize in a radio contest Tokyo Broadcasting Station. Other inventions followed, including electric motors and electric fans.
Matsushita was not completely a business trip go smoothly. Although refrigerators, washing machines, air conditioners, color televisions, and stereo equipment will eventually be produced, there are several obstacles that face. With the Great Depression of the 1930s, Matsushita saw sales drop dramatically. But unlike other companies, he did not lay off employees so that companies do not lose money, because employees are regarded as part of the family. Instead, he menggesar karyawanya position which had previously been factory workers to fill sales positions. At the same time he cut off the production schedule. However, warehouses full of unsold merchandise.
Matsushita will not change his mind when the manager insisted that the company had to lay off employees and closing the facility that the company could remain standing. He cut a half hours of work, but continue to pay its employees full wages. He also asked workers to help sell the stock backlog. As many other companies that went bankrupt, but Matsushita Electric survive.
World War Two
When the Second World War brought devastation to his country, it is difficult times for how to behave towards war Matsushita happened, but the company does not produce the materials for the Japanese war machine. When the Japanese were defeated and the Allies controlled, Matsushita was ordered to stop all production. Since the company produces to help Japan in the war effort, sanctioned by Matsushita Electric perusahaanya production restrictions. Matsushita apparently thinking it was the end of the company, such as that experienced by many other Japanese companies, who can never get up after the war. Matsushita alone, nearly expelled from the leadership that he has made his own company. employees petitioned the military government to allow him to remain in charge.
Matsushita convinced General Douglas MacArthur and other military governors that his company should be allowed to resume production. He promised that Japan will once again become a world power, but this time by peaceful means. He believed that his country could lead the world in electronics. Military governor, realizing that this strategy will help Japan recover from the devastation of war, Matsushita companies allowed to reopen. Matsushita and his management team began to rebuild. Matsushita Electric right back production and generate profits. Morale among employees is very strong.
Matsushita Electric continues to develop, acquire other companies. In 1952, he offered to the consumer's first black and white television. In 1959, Matsushita has established not only Kyushu Matsushita Electric Company, Osaka Precision Machinery Company (later renamed Matsushita Seiko), and Matsushita Communication Industrial group (which produced the first portable tape recorder), but also the Matsushita Electric Corporation of America. Companies that make the first color television in 1960, because the product continues to spread throughout the world so well-known brand that is "National" and "Panasonic."
Konosuke Matsushita died at the age of 94 years, he died in Tokyo on April 27, 1989, leaving one of the largest manufacturers in the Japanese empire.
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